• Approximately 30,000 affluent, influential customers.
• Home and business owners – people with a stake in the community.
• Exclusive customers – unduplicated by other radio formats.
• Loyal customers who support classical music sponsors.
• Quality programming – quality atmosphere for your ads.
• Refuge from commercial clutter – no 6-spot commercial breaks.
• Creativity – professional commercial production at no extra charge.
• Proven results – some 150 advertisers annually. Numerous testimonials.
More than the one-minute ads KDB plays for its sponsors, we are a 24-hour-a-day commercial for the arts in Santa Barbara and Ventura County. According to the Santa Barbara Music Patron Survey, KDB is among the top stations listened to by concert goers. The demographics of KDB's audience and those of concert goers are extremely similar. Naturally, KDB is a principal source of information on upcoming performances for ticket buyers.
The arts not only add to this area's quality of life, but they also help stimulate a vibrant economy. The Santa Barbara County Arts Commission estimates that the arts generate 75 to 100 million dollars in revenue annually for local business.
KDB is owned by the Santa Barbara Foundation, a non-profit community foundation, connecting listeners to the community.
Listen Daily |
Hourly Listening |
Exclusive Listening |
Age (median 47) |
Every Day 76% |
6am to 9am 41% |
KDB93.7 only 68% (no other station) |
Teen 3% |
Gender |
Income* |
Education |
Community Leaders |
Female 44% |
Median $102,400 *Household income |
Attended College 96% |
Employed 50% Own Income / |
Activities and Purchases |
Loyalty |
Attend cultural events 92% |
Patronize KDB sponsors 95% *National statistics from Simmons Market Research & U.S. Census. Other data compiled locally from thousands of KDB listeners who have won prizes, used our Listeners' Guide, or attended our events. |
